This was launched  on the pillars of honesty, sincerity and absolute commitment  and the company is continuously evolving with progressive and innovative products and services.

Vision of the Company

• Aims to be the most trusted and preferred financial service provider with a fast net work  throughout the country.
• To provide excellant service with augmenting stake holder's value and discharging social responsibilities through empathetic concern, care, competence and corporate governnence.

Mission of the Company

• Provide financial help to the needy by providing loans and other financial services to the worthy at reasonable rates. Following regulatory guidelines, standards, provisions, procedures to enhance participation stake holders value to increase branch networks at normal pace.
• Commitment towards helpless and needy, medi-cared and wherever  palliative care  is needed, given. The redoubtable fact is that for all these charity ventures not a single penny is collected from outside sources or agencies. Boby Devassikutty is adamantly committed to this pledge.